Mobile Marketing

With the growth of Indian mobile market, the mobile internet advertising segment has also seen a significant augmentation. As the number of feature phone and smartphone users are increasing, there is an upsurge in the mobile internet usage by the consumers, especially from the Tier II & Tier III cities. Mobile marketing would provide customers with time & location sensitive and personalized information that will help the brand promote itself or a particular product/service/idea. Today, a large segment of mobile ad spends are driven by small & medium business (SMB's) groups. The industry needs to develop methodologies to take into account the contribution of SMB's towards this growth. Mobile has predominantly become the medium of engagement, and not just reach.