Smart Ways To Promote Your Content On Facebook!
Blogging is an art and science. Art, as not everybody possesses it and science as it requires in-depth knowledge about the topic you are writing and, so, is promotion. There are numerous ways to promote your blog content, but most of them are incredibly time-consuming. While reaching out to influencers and putting backlinks are both superior tactics, marketers seldom have the time to complete these tasks. With Facebook Audience Network now reaching around 1 billion people every month, the social media platform is increasingly becoming popular among marketers. And there’s a good reason for it: Facebook’s highly defined audience-targeting allows you to reach just the right people at the right time.
Here is the reason why you should promote your content on Facebook:
- Cost-per-click prices are less as compared to other paid channels.
- Targeting options allows you to reach many potential buyers.
- Paid promotion increases the post’s organic reach.
- Promotions are easy to set up and accomplish.
As you discover, the value of Facebook content paid promotion, learn about five best practices that help your content get more clicks at a lesser cost.
Boost your Facebook post
Boosted posts are the best way on Facebook to promote your content. All you are required to do is set up a budget, choose the audience, and click “Boost Post.” The best time to boost a Facebook post is about an hour after publishing the original blog. Fix the paid campaign duration for one day and use a low budget. You’ll first want to check how the campaign performs before considering an increase in budget or time frame. The best approach to conduct a quick Facebook campaign checkup is to use the Facebook Ads Manager. You’ll notice three important campaign metrics:
Cost per click: check how expensive it is to have a person click on your promoted post.
Click-through rate: Analyze how well your promoted post generates interest from your targeted audience.
Cost per mile: Get to know how much it costs for your boosted post to be seen 1,000 times.
Use catchy headlines
According to Copyblogger, 80% of readers never make it past a blog’s headline. The same rule applies on Facebook: If your headline fails to attract people’s attention, they won’t click on your ad.
Don’t be afraid to use a Facebook ad headline dissimilar from the one on your article. To craft a good Facebook headline:
Clearly, show the advantage to the reader.
Include numbers and facts to increase reliability. Keep your headlines precise and restricted (40-70 characters).
Write irresistible copy
Let’s imagine that you’ve written a captivating Facebook post headline and found an awesome ad image. However, there’s still a high likelihood that people won’t click on your ad. Now that you’ve caught your audience’s attention with a new image, they’ll read your ad copy before clicking to go to your blog. It is imperative to nail the Facebook ad copy or your boosted post description. Some of the best strategies for writing captivating promotional copy include:
- Use testimonials and facts to increase reliability.
- Ask questions to attract people’s attention.
- Play on people’s emotions and ignite interest.
Create A/B tests
If you’re unsure which type of headline, image, or ad copy works best, there’s a secure method to find out. By creating a Facebook ad A/B test, you can analyze the results of multiple ad versions and optimize your campaign accordingly.
- When promoting your blogs on Facebook, it makes sense to test:
- Multiple ad headlines
- Different ad images
- Two or more main description texts
- Link Descriptions
- Target audiences
- Ad placement
Using a single ad doesn’t allow you to customize for your audience, discover which headlines work better, what ad images you should use more, etc. The more A/B testing you do, the less you apply on ads with little or no potential.
Target the right people
Define your audience to target only people who are likely interested in the blog that you’re promoting. Audience selection can affect the cost per click.
To develop a long-term campaign and to make sure that you target the same audience for other campaigns, use the Saved Audience feature. You can target people based on:
- Relationship status
- Purchase Behaviors
- Education level
While promoting blogs on Facebook, keep the target audiences narrowed to less than 20,000 people to have more control over the ad delivery.
Conclusion Promoting blogs on Facebook is simple and can have a high return on investment. Don’t worry if it seems puzzling at first. After you’ve worked with a few campaigns, it’ll be like child’s play.