The Page Speed And SEO Relation – Know The Secret To Improve This Bond Right Now!
How do you feel when a website loads slowly? Does it leave you frustrated or irritated? If you confirm in affirmation, then the Google affirms too! Page speed has been a part of the Google Search Ranking Algorithms for some time now, and now it has started for the mobile searches recently. Henceforth, the website developer must work upon the page speed of the website for good SEO. Here are the tricks that can help you build a stronger page speed and SEO.
1. Compress Your Website Images
Large images and videos can negatively affect your website as it increases your page speed. Pictures represent the most substantial portions of bytes when the website downloads. Compressing your images via a compressing tool can help to improve the loading time of a website and a positive impact on the overall SEO health of a Website. You can ask your web developer to help you with image compression and optimize page speed.
2. Pay Attention To The Response Time
Many significant factors slow down the response time of your server. Slow database, slow routing, or insufficient memory can be one of the factors to improve the server’s response time. The ideal server response is less than 200 ms; most of the Best SEO Marketing Companies work upon their website to improve server response time and speed performance. Check response time before it’s too late!
3. Server Must Include Cache Headers
Web browsers cache all the information when any visitor opens a website. The next time the visitor opens the site; the browser does not have to fetch all the information again and open the page. If your server does not have a caching header, then it is indeed a truth that your website will load at a slower rate. SEO Marketers highly recommends setting the minimum cache time to a week for static assets or changing assets. So, make sure you align it with your web developer for an optimal page speed performance.
4. Multiple Redirects To Landing Pages
Multiple redirections to different landing pages can slow your page loading time and delays page rendering. It is suggested to minimize the number redirects as it prompts additional HTTP redirect-response. SEO Experts’ advice to check for redirects on the landing pages that are affecting the SEO Health of your website.
However, it is mandatory to continuously make a check and use Google Insights Tool to make a check on the Loading time of a website and compare it with your competitors. Google prefers fast loading websites, so like any other user. Therefore, online businesses must improve page speed and improve the SEO Health of a Website.