Digital Marketing – The Buzz Word Today

Digital Marketing

The Internet has become a necessity for us today.

Today whenever we need any sort of information about anything, we head towards searching it on the “Internet”.

People aren’t just watching videos on TIK TOK and posting selfies on social media these days. Many rely on social networks to discover, research, and educate themselves about a brand before engaging with that organization. For marketers, it’s not enough to just post on their Social Media accounts, but it is also essential for them to be active on them regularly with informative content. This is essential for a marketer to be noticed and also to avail opportunities. Therefore, digital platforms are the need of the hour. It keeps people updated and makes connectivity and work faster.

If you are wondering what digital marketing is… it is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

Digital marketing is any form of marketing for products or services that involves electronic devices.

The 7 big categories of online marketing are:

1. Search engine optimization (SEO)

2. Search engine marketing (SEM)

3. Content marketing.

4. Social Media Marketing (SMM)

5. Pay-per-click advertising (PPC)

6. Affiliate marketing.

7. Email marketing.

This is a little glimpse of digital marketing for you. No one can afford to be off the web and miss the opportunities. Branding or Lead Generation, everything is catered via Digital and of course that’s the reason it is a buzzword for every brand or marketer now.

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