Spot The Difference Between Digital PR & Traditional PR Right Here!
With the online revolution, PR has completely evolved. PR is segmented in two genres; Digital PR and Traditional PR.
Digital PR is the best way to increase brand visibility and connect with the targeted audience and make them visit the website/landing page. Though the masses are quite confused with the difference between the two, so here is the call to ward off all the confusion!
If you ask, what is Digital PR? In the standard terminology, Digital Marketing Companies in Gurgaon defines them as online public relations that targets online publications. The focus is on Online Channels, developing relationships with influential people, bloggers or Vloggers, website editors, and look into the Digital Marketing techniques like SEO & Link Building. The whole idea is to improve brand visibility and online presence.
Digital PR Includes:
· Gaining an Authority Link from Quality Online Publication.
· Achieve High Google Ranking
· Positive Customer Interaction on Social Media Platform
On the other hand, Traditional PR helps to promote the reputation; now most of us have the query, so does Digital PR!
The difference comes herein; Traditional PR was focused on creating the brand hype with print and broadcast media. It is more connected to positive brand visibility and impact is seen offline and not on online platforms.
Traditional PR Includes:
· Business Profile published in Leading Magazine.
· Distributing A Press Release announcing a product launch.
· Sharing Review samples to influential journalists.
· Sponsored Blog Posts on a quality website.
There are innumerable differences, but here is the key differentiator; Digital PR is easily measurable, unlike the Traditional PR. Digital can be analyzed by Google Analytics, Social Dashboards, KPI’s like referral traffic or search engine ranking, etc. Digital PR is concerned with the Keyword trends that majorly impact brand visibility. Whereas, in Traditional PR, it is difficult to measure numbers and hits; it is difficult to specify how many have asked for your brochure post reading your advertisement/post in that particular magazine.
Which Is Good For Your Business?
With the world moving to Digital, it is impossible to ignore the power of Digital Marketing. Most of the Digital Marketing Companies are outperforming marketing with their Digital PR strategies. But, a few brands do require traditional forms of media as well to stay connected with their clientele’. It is indeed worthy of building your public relation strategy appreciating both the worlds. Build a communication strategy that incorporates the best of both PR practices. One can create a difference creating a right mix. Stay tuned with us for more!