It has not been a decade yet and WhatsApp has seen over a billion downloads. Every second, thousands of messages keep flooding the smartphones of people all around the world. From kids to grandparents, everyone is acquainted with this messenger. After the Facebook acquiring WhatsApp, there has been a lot of enhancement.
WhatsApp is the most used messaging app that's instant and user-friendly. It is usually prefered over e-mails and SMS. With the feature of voice and video call, people are switching more to WhatsApp. These features have made WhatsApp even more accessible.
While large-scale businesses have their brands and advertisements and are making a hefty profit, the small-scale businesses are buried deep below them. Low funds and exposure create a hindrance in their path. With growing rate of Internet users because of apps like WhatsApp, these small-scale businesses can utilize this force of traffic to flow in their direction. Why and most importantly, how?
What makes WhatsApp a popular app? Here are the reasons:
Easy and free messages to anyone having the app all around the world.
The features are easy to use and user-friendly.
Voice and Video calls for free of cost (Internet charges may apply)
Share photos, location, documents and other types of media instantly.
Update stories for people to know your current state.
A lot of other apps have a direct 'Share to WhatsApp' button.
Imports all your contacts automatically, no hassle.
Why use WhatsApp for your business? Secret ingredients below:
Wide network of customers - over a billion.
Instant messaging and call options.
Share your business store location, photos of products and other documents instantly.
Most importantly, everyone possessing smartphone has a WhatsApp account.
Over the past, WhatsApp has helped a lot of people - from neighbours gossiping about other neighbours to farmers sharing advice about crops. Yes! With initiatives, a lot of farmers are connected on WhatsApp who share advice and alerts on WhatsApp group to their fellow farmers.
Seeing such demand, WhatsApp Inc. had recently launched WhatsApp Business in the month of January and has seen over a million downloads already. It is a customised messaging app for the business purpose. It is similar to the WhatsApp application but the profile has been customised to the needs of Business. For example, there is an option to set the timings of your company, a link to your website or facebook page, description of your store and/or your product, and the address of your store. With this feature, customers get the pre-required information instantly and can message you on WhatsApp for further information. Along with this, there are other amazing features that are business-centric. This makes it easy to have a customer-producer conversation on WhatsApp.
With the growth in digital media, the market has seen an immense rise. The popularity of WhatsApp and now, WhatsApp Business can be utilized as a catalyst for the growth of the business. In the end, it all comes down to how well maintained your relations are with your customers.