Social Media Optimization is one of the major factor on which your online search ranking depends. This strategyis usually ignored by many companies, even though it helps in increasing your position in the search rankings.
In social media, there are two main search engines for which you have to optimize:
The search function within each social network
When you optimize for search environment, there are some direct and indirect benefits. The direct benefit is basically more people will find your profile and will connect with you and visit your website. The indirect benefit is from an extra button at the top directing people to your website from the profile.
Now, few quick tips on how to make best use of SMO efforts:
1. Integrate Social into your Website
Social sharing tools should be integrated in your site architecture. You can also include direct web links in your social media channels from your website and from your social profiles. You can also add social media sharing buttons to individual blog posts.Links on social media are often considered higher-quality links because social sites have a high web authority. Even if your Facebook page is brand new, it will rank good in the SERP's because of Facebook's overall high authority.
2. Consistency is Key to SMO
Creating your profile on social media is a simple task, but it's one of the first areas where businesses tend to fall short. You need to fill all the required details about your business. Search engines usually favours' those profiles where complete information is available. It also creates a more professional and balanced experience for others in your network, so all the contact information mentioned in your social profiles should be authorized.
3. Align SEO keywords and Social Media
If you want to maximize likes and clicks on your social media profiles, then keywords play a major role in achieving good amount of traffic on you page. If you're not optimizing your profiles in correct manner then you're leaving bag full of money on the table for your competitors. So, make proper structure of your keywords and target the major searched key phrases in your social profiles in a normal way so people must not recognize even if have followed some of your competitors. If you have effectively used the keywords or phrases in your profile or in the title of the page, it will help you a lot to rank better in searches on Google and within the social network search itself.
4. Use Keywords in Your Posts
Keywords are the major role player for your website, blog content, and ad campaigns, so your social content matters only when certain keywords are present in it. This also helps in making your content relevant to your target audience.
5. Be Social on Social Media
Social signals play vital role in SEO because search engines only interprets social signals and factor in how often you're posting, how many people are interacting with you, and if social sharing elements are available to website visitors. Brands also forget that the purpose of these platforms is to build relationship between the customer and the service provider. So you need to come out of your shell and initiate conversations with the followers, follow your customer base, and share helpful content from both your website and other relevant sites.
6. Use Brand logo as Cover Images
The cover image is the first thing a user see and identify your brand when he or she visits your page, and if you want to give them a good impression then be genuine. Utilise this opportunity in best way to convey your brand's message to your current and prospective followers. Use recommended size guides for each platform to ensure that your cover image is formatted and genuine, and always use professional images that are relevant.
7. Stay in Control
In the end, never allow your employees to use a personal e-mail address to create or manage your brand social media accounts. Always use a company controlled e-mail account. Social media can become one of your greatest assets for improving your website organic search results if utilized in the assisted way.
Above listed 7 steps will help you a lot to make the most of your optimization efforts.