9 Visual Marketing Statistics for 2017
9 Visual Marketing Statistics for 2017


Are you planning to use more visuals in your online marketing strategy this year? Do you want to understand in a better way how visuals can affect your results?

Digifish3, a social media marketing company in India, shares the statistics you need to know.

The 9 visual marketing statistics for 2017

Over 300 online marketers were surveyed and asked to share how visuals influenced their marketing strategies in 2016 and what are their plans for 2017

1. When asked how much content with visuals they have published till date

  • 40.5% of marketers stated that 91% to 100% of the content they published have visuals.
  • In 2016, that number rose to 53%
  • From 2015 to 2016, the use of visual content by marketers increase by 1300% overall
  • Over 90% of marketers said they used visual content in more than 50% of the articles they published

2. When asked what kind of visuals were most frequently used

  • 35% of marketers stated that they used stock photos most frequently
  • 30.4% said that they used original graphics such as infographics the most
  • 15.2% said that they used videos and presentations the most
  • 14% said they used charts and data visualizations the most
  • 5.4% said they used GIF's and memes most frequently

3. When asked which type of visuals had the highest engagement

  • 41.5% of marketers said that infographics and other original graphics were found most engaging
  • 25.7% stated that charts and data visualizations performed the best
  • 20.2% said that videos and presentations performed best
  • 7.6% said that stock photos had the biggest impact, despite being used most frequently
  • 5% of marketers said that GIF's and memes performed best

4. When asked how much time was spent on making visuals each week

  • 71.11% of marketers claimed to spend less than 5 hours a week making visuals
  • 17.5% stated working between 5-15 hours a week in making visuals
  • 11.4% of marketers claimed that they have worked more than 15 hours a week in designing attractive visuals

5. When asked what methods were used for producing visual content

  • 32% of marketers took help of social media marketing services available in India like Digifish3, for creating original visuals
  • 30.4% said they used an In-house graphic designer
  • 24.1% used a freelance designer
  • 14.5% of marketers used other tools like Adobe Photoshop to make visuals

6. The biggest struggle marketers faced while creating engaging visuals

  • 36.7% said that they were able to produce engaging visuals consistently
  • 29.1% said they were able to produce well designed visuals
  • 24.1% said being able to reach a wider audience
  • 10.1% said finding reliable and interesting data

7. When asked how integral visual content is important to their 2017 marketing strategy

  • 60.8% of marketers said it is absolutely necessary
  • 31.7% said visual content is very important
  • 5% said it is important
  • 2.6% of marketers said it is somewhat important or not important at all

8. When asked what percentage of their budget was spent on producing visual content in 2016

  • 31.6% of marketers said they spent less than 10% of their budget on visual content
  • 25.3% said between 11% to 20% of their budget
  • Only 1.3% of marketers spent 91% to 100% of their budget on producing visuals

9. When asked how much budget is projected to spend on visual content in 2017

  • 35.5% predicted they would spend more than 1/3rd of their entire budget on visual content
  • 21.5% said they would spend 21% - 30% of their budget
  • 21.5% said they would spend between 11% and 20% of their budget
  • 21.5% said they would spend less than 10% of their budget on visual content.

Overall Predictions for 2017

Marketers foresee an increased value in the use of visual content within a company's marketing strategy. To get a head start on your visual content for 2017, visit and start making the best of the visuals that people will love.