In this digital age, even the furriest cats would know how to gain followers on social media. And social media is just the tip of the iceberg. Digital Marketings potential is far wider than any other means of marketing.
For startups in such a time, Digital Marketing comes as blessing, giving startups the same platform as any other established company to compete in the market. If you are a startup and wish to make it big, sit-tight and read through this blog to know a few tips on how to make it big with digital marketing.
To find a solution to a problem you need to first know the right questions you would like to have the answers to :-
Customer Search Behavior research Why and what customer looks up online and what is his profile, if it affects the way he goes online for search or if he visits your website/social media page/landing page frequently and so on. The more you know about your customer, the better it is for your company. For it is the customer who is going to market your brand in the end.
Competition analysis: Winning without competition is as good as losing. Preparing a SWOT analysis, researching your competitors would give you ideas to spot essential strengths and weaknesses of your company.
Influencer research:- And finally a thorough research on which people would help you reach your message to the audience. Finding the right ones to influence the customer is indeed an important task. In todays time this is one of the most effective ways to promote your brand and reach masses.
Talk Social, Walk Social & Breathe Social
Social media is a mere platform to give a voice to your brand, to humanize your brand and reach millions of people.
Promote your brand on social media and engage followers as much as you can. Engaging customers in discussions or contests, makes them feel like they are valuable members of your brand.
Approach any complaint or feedback to prove your brand is Customer- Oriented.
Perseverance is the key Be patient and consistent with your online marketing, sooner or later you WILL find results. Make regular posts, keep your message healthy and clear. Give auniformed identity to your posts. Remember, Customer is the King. You are because They are.
Your social media account should not only be for promotional purpose but also to share and keep your customers informed about their interests. Theyd like to visit your posts only if they know youre providing a valuable piece of information, for their good. Treat your customer well and theyll treat your brand better.
Although one of the most underestimated investments in a startup, but your content is in fact a representation of your companys values. With an uninformed and vague message, you are bound to struggle to succeed. Your content should include your brands USPs and sell its benefits as much as you can. Use affordable ways to approach content creation, like using animated explainer videos or gifs .They can quickly convey your message effectively.
Small investments in your content will go a long way in building your startups brand.
After a satisfying piece of content, your next big step is to promote it. Leverage your social media accounts and emails, invest a few hours to outreach and your startup will begin to gain attention. You have to amplify that incredible piece of content to the maximum effect.
Digital marketing builds awareness and helps to position your company as a brand. Focus on your marketing techniques and apply these tips to improve your brands visibility in the most effective manner.